Reimagining NWACC: Inside the Creative Strategy
As the Associate Director of Creative Services at NWACC, I played a key role in the college’s full rebrand initiative. Working in collaboration with an external agency, our team researched, planned, and developed two new logos and a refreshed brand identity for both the college and its athletics program.
Throughout the process, I partnered closely with my director to evaluate logo iterations and provide strategic feedback. For the primary NWACC logo, we aimed to honor the legacy of the original mark while modernizing it for the future. For the athletics logo, we focused on crafting a look that felt fierce, competitive, and aligned with both the college brand and the vision of the athletics director.
The rebrand took approximately one year from concept to completion. Once finalized, I helped implement the new branding across the college’s website, social media, promotional swag, and campus signage, designing many of the materials used in the rollout.
Deliverables Assigned to Me
Created QR code survey handouts for students, which greatly increased engagement on the agency survey. The agency noted that NWACC received a record number of survey completions compared to other institutions they had worked with—nearly 2,000 responses—providing valuable insight into our community’s identity and needs.
Flagpole Banners: Designed and managed production of flagpole banners for Bogle Plaza at NWACC, coordinating with vendors to ensure timely delivery.
Departmental Tablecloths: Designed and coordinated production of updated departmental tablecloths, ensuring accurate branding and colors across campus.
Step and Repeats: Updated all step-and-repeat banners across campus with new logos, colors, and branding to ensure consistency and a fresh visual identity.
NWACC Enrollment Collateral: Updated all marketing materials used for high school visits to reflect the new branding and ensure consistency across outreach efforts.
PowerPoint Template: Designed a branded PowerPoint template for campus-wide use, ensuring consistency and ease of use for all departments.
Departmental Logos: Created logos for campus departments
Business Cards: Designed and processed all new business card requests, ensuring accurate branding and consistency across departments.
Brand Guide: Updated the brand guidelines with new standards and collaborated with the copywriter to ensure clarity and readability for all users.
Project Intake System: The team developed a centralized system for submitting new marketing projects, streamlining requests and improving team workflow where previously no formal process existed.
